From the inside out

Do the people on the inside of your organization know what to say to people on the outside of your organization?

To successfully launch a product, introduce a new brand or deliver a service to the public, everyone on the inside of the organization should be prepared to share on-point and accurate messages about it. Few things annoy consumers more than receiving contradictory information or having a different experience with your organization than your marketing has promised.

Clarity is Crucial

Before launch, take time to equip employees and other stakeholders with resources to flawlessly represent your brand. In addition to key talking points, give them a process for escalating issues and solving customer problems. Everyone in the organization, especially employees at the front desk and in your call center, should be providing information consistent with your website and social media content.

Creating Capacity

As you prepare, consider increasing the capacity of your team. If your internal communications function is a one-person show or a secondary duty of the Marketing or HR team, adding short-term resources and expertise can maximize the alignment of your internal practices with the image you show the world. Even a fully staffed team can become overwhelmed with an unplanned or enterprise-wide initiative. Having sufficient manpower to coach internal stakeholders to be effective brand ambassadors to external audiences is a smart investment in the success of your launch.

Do the work on the inside to ensure you can deliver your brand on the outside. Need some quick ideas and hands-on support to ready your team prior to a big launch or event? Contact Brandicomm.